The Effective Management of Cash

enhances the Financial Planning Process to produce more Regulated Business

When investing is the only alternative to having cash it causes clients to fear Investment Risk

Some key points about Deposit Sense and their Effective Cash Management System:

(The ONLY Cash Management system provider to support the integration of Effective Cash Management into the Financial Planning Process)

The Management of Cash should be an integral part of the Financial Planning Process
Deposit Sense puts the Financial Adviser right at the heart of the client's relationship with their cash
Helping clients to Maximise and Protect the Value of their cash removes the influence of the Bank, the Building Society and other cash management providers
Client's are more likely to fully disclose how much cash they have on deposit when the Financial Adviser shows them how to maximise and protect it's value.

They will fully disclose when they are shown how much better they can do by managing it effectively
They will fully disclose when they are shown the limitations of the FSCS with their Bank or Building Society
They will fully disclose when they are shown how to fully protect their cash with the FSCS by managing it effectively

Clients are encouraged to keep too much in cash by providers motivated to keep them in cash due to the revenue it generates
Keeping too much money in cash damages long term wealth generation
Not managing money that remains in cash also damages long term wealth generation
The Financial Adviser owns the Cash Management Process with the Deposit Sense Effective Cash Management proposition
Bringing cash into the Financial Planning Process is not about Cash being better than Investing

Getting the balance right between the amount held in cash and the amount invested is the first priority and when a client does not fully disclose how much cash they have it means they remain over-compensated in Cash Deposits
Maximising the value of both asset types is the second priority

Deposit Sense is not motivated to keep clients retained in cash
Deposit Sense does not generate any revenue by clients remaining in cash
Every individual and business needs cash on deposit to fulfil immediate and short-term financial commitments and financial security
The additional interest rate value obtained from effectively managed cash mitigates the fees associated with the Financial Planning Process
The conversation regarding the client's cash remains purely between the Financial Adviser and the Client
Any Interest paid on any cash held on deposit is FREE MONEY
More regulated business is written when the financial adviser takes an interest in helping clients to manage and protect the value of their cash
The client's requirements for cash can be handled better throughout the Financial Planning Process:

Clients should be asked how much cash they have in total - full disclosure
Clients should be asked how much of this is required as a necessity for security and comfort over the next 12 months
Clients should be shown the best interest rate return they can get on their money
Clients should be shown how to fully protect their cash with the Financial Services Compensation Scheme

Clients keep too much in cash because they are encouraged to do so by other cash management providers helping them with their cash:

No Bank or Building Society can properly help individuals and businesses with more than £85,000 on deposit
Most individuals and businesses do not know about the protection of the Financial Services Compensation Scheme
Most Accountants and Solicitors do not know about the protection of the Financial Services Compensation Scheme
Most Accountants and Solicitors prefer to work with Financial Adviser that help their clients to manage and protect their cash
Most individuals and businesses with more than £85,000 on deposit are concerned about the security of their cash
The involvement of other cash management providers negatively affects the quality of the client's Financial Plan
Clients understanding the value of their cash provides greater Regulatory Protection on all advice provided:

Everything that Deposit Sense provides is aimed at helping the financial adviser retain the best balance with their clients between their cash and their investments
Any additional Interest paid to client automatically offsets most regulatory fees earned
The additional value obtained from Cash Deposits in instantaneous, whereas the value of long-term financial planning is often seen somewhere in the future
Deposit Sense has no influence over how you help your clients to Manage and Protect the Value of their Cash