A client does not have to expose any of their money to risk if they can meet all of their financial planning objectives by maximising the value of their cash.
Most people can’t meet all of their financial planning objectives with their cash but they cannot be convinced of this until they have been shown exactly the best value they can get and the impact that this has on their overall financial planning objecives.
Irrespective of how much a client retains in cash, the overall value of the financial plan will be enhanced by maximising the value of any cash that a client retains on deposit.
1 A risk free solution is based upon building a portfolio of accounts that leave every penny FSCS protected.