When the Financial Adviser does not engage with their client's cash, the client has no other choice but to work with their Bank or Building Society, who by defintion, are not good for any individual or business with more than £85,000 on deposit.
Also, referring your client to another 3rd party cash management provider creates the same outcome with cash because the more cash they hold, the more fees they can charge
The Self Fulfilling Prophecy!
3. Clients keep too much money in cash
Referring your client to another 3rd party cash management provider makes them more likely too keep too much in cash because that is how these providers earn their fees
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