A client will INVEST MORE MONEY
when they understand the value of their cash and
how they should be managing their cash.
Clients keep too much money in cash. By definition, their Attitude to Risk has already changed.
A Cash Management proposition clearly enhances any
Attitude to Risk policy as a client's Attitude to Risk will change
understand the value of their cash better."
Ascertaining a client's Attitude to Risk is a fundamental an integral part in determining the best financial planning solutions
Discussing a Client’s Attitude to Risk based upon their understanding of the poor performance of cash is misleading.
A client’s decision to remain in cash should be based upon the value they can achieve from cash, not on the poor value they are
getting from cash.
clients generally INVEST MORE
understand the value of their cash
The only way to discount the guaranteed security and returns available from Cash is to make sure the
In the vast majority of situations, a client cannot meet their financial objectives by leaving their money in cash, even when
its value is maximised.
Maximising the value of cash does not negate the need to invest for better value, but it does better protect the advice and it
does enable the client to make more informed decisions.