Cash is the most fundamental of all financial assets. It should be a basic requirement for all professional advisers to demonstrate, to their clients, the value that could be received.
A lack of understanding of the value of cash undermines every advice process.
Without demonstrating the maximum value available from cash it is never absolutely clear that a client needs to undertake any risk-based solution to meet their objectives.
This lack of clarity brings unnecessary risk into the advice process.
This risk, and more, can be mitigated by providing clients with a report demonstrating the maximum value your client can obtain from cash before any decision is made to invest.